This has drawn a huge bull's eye on the company behind it, Eyeo. By blocking the ad from ever being downloaded, it never gets on to your phone, an argument I have made for the PC version.Īdblock Plus is enormously popular, with an estimated 200 million users worldwide. Williams notes that users can save up to 20% on battery life by blocking ad downloads, and that the software will also spare you from malvertising, malicious ads that try to steal information. This is interesting because Apple has teased the potential for ad blocking when it releases iOS 9, while Google booted Adblock Plus from Google Play two and a half years ago. Meanwhile, Williams has announced the availability of Adblock Plus for iOS and Android.
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